From doinks to SpongeBob, technology to play a huge role in the CBS presentation of the Super Bowl
ABC News
The doink cam is one of many innovations that CBS will use during Sunday’s NFL title game between Kansas City and San Francisco
Inspiration sometimes happens, or in this case, drinks, at the most opportune times.
CBS Sports’ Jason Cohen and Mike Francis had end zone seats during last year’s Super Bowl when Kansas City kicker Harrison Butker had a 42-yard field goal attempt that caromed off the left upright.
Cohen, the division’s vice president of remote technical operations, immediately texted someone at the league’s broadcasting department about placing cameras inside the uprights.
On Sunday, the doink camera will make its debut.
“We’re excited. We’re also not just reliant on a doink. Obviously, if we get one, I’ll be very excited and probably high-five each other in the truck, but they can also get other shots from the field from that unique perspective,” Cohen said.
