Eros Now, Facebook partner for month-long Bollywood film fest on FB Watch

Eros Now on Tuesday announced the launch of a month-long Bollywood Film Festival on Facebook Watch this Deepavali. As part of this collaboration, Eros Now will premiere a movie every day from its libr

Eros Now on Tuesday announced the launch of a month-long Bollywood Film Festival on Facebook Watch this Deepavali. As part of this collaboration, Eros Now will premiere a movie every day from its library of more than 12,000 Indian films and stream it on Eros Now’s Facebook page from November 3 to December 2, the company said in a statement.

It added that the movies would be powered by Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment ecosystem.

Ramakrishnan Laxman, senior VP, Marketing, Eros Now said, “Our data science led research indicates that Bollywood movies have a strong repeat watch value. And during festival season, this repeat viewing increases many folds. With people preferring to stream long form content on their devices now a days, this partnership with Facebook allows us to extend the joy of watching the old and new gems of Bollywood this Deepavali to billions of social savvy audiences.”