Elon Musk's X at risk of advertiser exodus as trust dwindles, survey shows
CBSN
About one-quarter of advertisers plan to cut spending on social media site X (formerly Twitter) next year, according to a new survey of marketers by Kantar. That would mark the biggest recorded pullback from any top ad platform, the research group noted.
The findings come as X has faced an exodus advertisers for the past year, with big companies such as Apple, Coca-Cola and Disney removing paid ads from the platform in 2023. Some of those businesses cut spending with X after billionaire owner Elon Musk endorsed an antisemitic post last year.
X's ad woes have continued into 2024, with the World Bank ceasing all paid advertising on the platform earlier this month after a CBS News investigation found that the organization's ads were showing up under a racist post from an account that prolifically posts neo-Nazi and white nationalist content.
The Biden administration has asked Congress for special permission to increase spending on Secret Service in the weeks ahead, even if Congress only passes a short-term spending bill to avoid a government shutdown, multiple congressional and administration sources tell CBS News.
A week after Apple held an event revealing its new iPhone, Apple Watch and AirPod models, the U.S. Food and Drug Administration has approved an Apple Watch function that can detect sleep apnea in device-wearers.
Boeing is freezing hiring across the company, citing a strike launched on Friday by 33,000 machinists at the airplane manufacturer that it said "jeopardizes" its business.
Eight students were injured in a school bus accident Monday in southeastern Wisconsin, after a car struck the bus and caused it to spin off the road. The injuries ranged from minor to serious, authorities said, but none were considered life-threatening.
It is a desperate time for many Americans struggling to keep a roof over their heads. Just outside of Harrisburg, Pennsylvania, Erica Duvall often feels like keeping up with the rent on the one-bedroom apartment she shares with her 9-year-old daughter is an "impossible" task.
Washington — A long-brewing legal standoff over the popular video-sharing app TikTok gets underway on Monday, with arguments in the challenge against a possible ban kicking off.
The United States Navy commissioned its first coed submarine on Saturday, in a ceremonial event that the vessel's commander called "a truly historic moment."
Eleven more people have been killed in a wave of violence in a Mexican cartel heartland shaken by gang infighting, authorities said Sunday.
Many people in mental health crisis fear that if they dial 988, law enforcement might show up or they might be forced to go to the hospital.
The man accused of fatally stabbing four University of Idaho students has been booked into jail in Boise, where his trial was moved last week, Ada County records showed on Sunday.