Edmonton fitness studios and gyms not seeing usual new year's rush

Many Edmontonians start their first step toward their new year's resolution to get in shape in January, but many fitness centres and gyms say the usual resolution rush didn't happen this year.

Prior to the pandemic, the YMCAs in Edmonton experienced an increase of close to 450 memberships in each of January and February, said Michelle Hynes Dawson, vice president of community and digital engagement with the YMCA of Northern Alberta. 

But so far in the first week of 2022, there's been very little increase in new memberships.

"We've been lucky in that we've been holding some of our membership numbers of what we had in December," Hynes Dawson said. "So, it hasn't been a big decrease at this point, but we're certainly not seeing any new numbers or big increases this year, which we typically would."

It's a similar situation at Champs Boxing Studio in downtown Edmonton.

Currently, fitness classes where participants take part in striking heavy bags have only been filled to about a third of their usual capacity. Some members have been participating from home via a live stream of classes. "This is the time of year that most fitness studios and boutique studios really look forward to, and it's been kind of depressing," said Jelena Mrdjenovich, owner of Champs Boxing Studio.

Mrdjenovich isn't totally sure if the low turnouts are attributed to people being cautious with the current rise in COVID-19 cases, or if the cold weather is leading to people staying home. 

She's glad the province hasn't imposed any new restrictions on the fitness sector, but hopes cases drop and people start returning to classes as financial stresses mount for her industry.

"This should be our time where we set aside a little nest egg, you know, financially for the slower times," she said. 

As a professional boxer, Mrdjenovich is used to taking a hit, but as a fitness business owner, she said she feels beat down after continuously trying to get back on her feet. Her whole reason for starting the gym was to motivate others to take on physical and mental challenges.

"I want to see people overcome adversity. It's something that I've done my whole life with boxing and business now and you want to see people go through and help them go through that," said Mrdjenovich

While some people are avoiding gyms and in-person classes, some personal trainers have been relying solely on virtual classes as a source of income.

Angela deJong, owner of Acacia Fitness in Edmonton, has close to two hundred clients in the city and around the world. As a personal trainer she offers training and coaching sessions strictly on digital platforms.

The closing of gyms during the pandemic led to people getting comfortable with working out from home, and ready to pivot back to it based on their comfort level of attending facilities, she said.