Ecommerce players clock $2.7 billion in sales on first four days of festive sale: RedSeer
The Hindu
The firm said the sector was on its track to achieve $4.8 billion gross merchandise value for the whole of the current festive season.
E-ecommerce platforms including social commerce and grocery online garnered $2.7 billion in sales in the first four days (Oct 2 to 5) of festive season sales, said Redseer Consulting.
The firm said the sector was on its track to achieve $4.8 billion gross merchandise value (GMV) for the whole of the current festive season.
The first four days of the festive week in CY20 accounted for 63% of the overall sales of the season while four days this year brought in 57% of sales. Smartphones contributed some 50% of GMV during the first four days, as per the mid-festive analysis done by Redseer.
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