Duchess Meghan ends Netflix collaboration on "As Ever" year after launch
USA TODAY
Duchess Meghan is taking her lifestyle brand, As Ever, with her as she exits a partnership with Netflix.
Duchess Meghan's lifestyle brand is parting ways with Netflix, representatives for the royal and streaming giant confirmed Friday, March 6.
The Duchess of Sussex and the streaming giant collaborated on the launch of the As Ever brand in 2025, following the release of the Netflix series "With Love, Meghan."
A spokesperson for As Ever told USA TODAY that the split comes as the brand is now ready to stand on its own, teasing "an exciting year ahead," but thanked Netflix for its support.
"Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life," Netflix said in a statement to USA TODAY. "As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world."
"With Love, Meghan" ran for two seasons amid a partnership between Netflix and Duchess Meghan and Prince Harry.
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