Don’t drop the vacay mood, gear up in sustainable swimwear
The Hindu
Visualise those holidays up ahead and plan well with The Hindu Weekend’s 2022 eco-swimwear edit
After two years of beach closures and cancelled holidays, we can’t wait to make plans for sunnier climes. Global brands like Camilla from the Australian kaftan queen or newer pandemic-era discoveries like Seattleite Jackie Robinson’s Momma (they claim to run a ‘sleep-in-it’ test), all promote one feature in particular: sustainability. But our homegrown brands are looking out for women who are environmentally conscious as well. This is a good time to review some ‘made in India’ options, with sustainable attributes like recycled nylon and cotton or Econyl (made from fishing nets and carpet waste), and that are high on comfort.

Climate scientists and advocates long held an optimistic belief that once impacts became undeniable, people and governments would act. This overestimated our collective response capacity while underestimating our psychological tendency to normalise, says Rachit Dubey, assistant professor at the department of communication, University of California.






