Does investing locally matter to Canadians amid tariff war?
CBC
A Vancouver-based company hopes Canadians look to keep some of their investment dollars local and create an impact — even as the trend of money flowing south of the border looks set to continue into 2026.
In 2025, the “Buy Canadian” movement took off amid the ongoing tariff war and U.S. President Donald Trump’s public threats to make the country the 51st state.
But despite the surge in interest in Canadian products, the country’s investors steadfastly continued to park their financial assets offshore this year — with much of it in the U.S.
One financial adviser says that just like buying Canadian, the idea of investing domestically may have cooled off since the beginning of 2025.
Daisy Mak, a certified financial planner at Vancouver Financial Planners, said a broad swath of her clients came to her looking to invest Canadian assets when Trump was re-elected.
“My advice was just to point out, ‘OK, so how do you think we're gonna do this?’” Mak said.
“We can't 100 per cent divest away from the U.S.,” she added. “It's just not practical and it's not realistic.”
Mak said that despite Canada’s banking and insurance sectors continuing to be a wise investment decision, the country still has to catch up in other sectors like technology or pharmaceuticals.
While investing in Canada should be a part of your portfolio, she explained it should be a smaller part of a diversified portfolio that takes other countries into account.
“It's one thing to say, ‘I'm gonna go all Canadian,’ but … I feel like you're cutting off your nose to spite your face,” the financial planner said.
Statistics Canada recently revealed U.S. financial assets accounted for $111 billion of the foreign securities acquired by Canadians in the first three quarters of 2025.
That works out to be 92 per cent of the total, with Canada recording a net outflow of $61.9 billion from January to September when it came to securities transactions.
Despite the overwhelming trends, Blake Bunting, the Vancouver-based co-founder of GoParity Canada, says his online investment platform felt the surge in Canadian patriotism this year.
“A lot of folks want to be investing, and making a return on their investment, but knowing that money actually is doing something positive for the community,” he said.
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