Dead celebrities have large followings on Twitter, Instagram – and even endorse products, politics

Dead celebrities aren’t dead on social media and often command large followings – but things can get complicated when the dead are represented by the living.

Both have significant followings on Twitter too. While that may not be that surprising, it does get strange when dead celebrities engage in endorsements, as pointed out in a paper authored by Andrew Gilden, an Assistant Professor of Law at Willamette University.