Cracker Barrel unveils new simplified logo: 'Our story hasn’t changed'
Fox News
Cracker Barrel unveiled a new text-only logo, removing the iconic man sitting by a barrel image that has been part of the restaurant chain's branding for decades.
The Old Country Store opened in 1969 with a text-only logo before adding the iconic image of the man sitting against a barrel in 1977.
Cracker Barrel said the new logo "is now rooted even more closely to the iconic barrel shape and word mark that started it all."
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