Clean snacking is the latest fad among Indians in the Covid era

According to a recent survey, the market for clean snacks has grown from 10-12 per cent to almost 20 per cent in the last year. 64 per cent respondents said that instead of three square meals, they have multiple healthy snacks throughout the day.

The Covid-19 pandemic and the resultant lockdown last year has resulted in a drastic change in the eating habits of most Indians. While earlier, there was an established pattern of three meals a day, post-pandemic it has transformed into a multiple snacking pattern, with 'clean snacks' having high nutritional value being preferred over fast food. Even before purchasing packaged food, people can now be seen inquiring about the ingredients, avoiding any food that has preservatives and artificial food colouring, calling it 'clean food'.