Clay Travis' Bud Light cooler experiment goes viral: 'Most successful conservative boycott we've ever seen'

OutKick founder Clay Travis recounts an experiment where free Bud Lights were offered at an event and left untouched in a cooler stocked with other options.

CLAY TRAVIS: The cooler had a bunch of different types of beer. And so when the event started, there were bands playing. It was a lot of fun. I opened the cooler and I reached in and I said, Oh, this is interesting. You had MichUltra – and I understand MichUltra is also an Anheuser-Busch product – and then you had Yuengling and you actually had a couple of other ranch waters and other things in there and a lot of Bud Lights. And when I opened it up, I turned to my wife and I said, 'Hey, I bet nobody here will come and take a Bud Light and we'll look back in several hours and I bet this thing will be filled basically with only Bud Light.'  Madeline Coggins is a Digital Production Assistant on the Fox News flash team with Fox News Digital.

They didn't restock the cooler. It was just right there, pop the top, grab whatever beer you want, and by late in the evening, all that was left was Bud Light. And since I posted these videos, by the way, guys, I've had so many people reach out to me, particularly all over the South, and say, this is happening at my golf course or this is happening at my minor league baseball stadium, or all these different places where people walk up and make a choice about what kind of beer they want. So I think it's symptomatic, emblematic of what Bud Light is dealing with all over the country right now. 

In a report released by Beer Business Daily, the beer company, along with its brands, Bud Light and Budweiser, faced net losses for four weeks in April leading up to April 29. This followed initial reports that showed Bud Light in-store sales dropped 26% in the week of April 22.