Centre spent ₹2,355.11 crore on ads via newspapers and TV channels since 2017-18
The Hindu
The Information and Broadcasting Ministry said the expenditure on account of advertisements to newspapers was ₹1,829.18 crore and ₹525.93 crore for TV channels
The total expenditure incurred on advertisements through newspapers and TV channels by the government from 2017-18 till December 6, 2022, stands at ₹2,355.11 crore.
In response to a query from Rajya Sabha Member A.A. Rahim, the Information and Broadcasting Ministry on Thursday said the expenditure on account of advertisements to newspapers was ₹1,829.18 crore and ₹525.93 crore for TV channels. The Central Bureau of Communication (CBC) releases advertisements for the government departments.
Through another written reply to a query of Member Naranbhai J. Rathwa, the Ministry said the total expenditure incurred on advertisements by CBC in 2020-21 on newspapers was ₹197.49 crore and ₹69.91 crore for TV channels. In 2021-22, the amount was ₹179.04 crore for newspapers and ₹29.30 crore for TV channels.
The medium newspapers/publications were paid ₹56.05 crore for advertisements and small newspapers/publications got ₹79.43 crore in 2020-21, while in 2021-22 the medium newspapers/publications were paid ₹41.05 crore and the small ones ₹52.07 crore.
With regards to a question from Member Mohammed Nadimul Haque, the Ministry said the total number of publication to which advertisements were given by CBC in the last three years was 5,727 (2019-20), 6,085 (2020-21) and 6,887 (2021-22). The total number of television channels to which advertisements were given by the CBC during the period was 199 (2019-20), 182 (2020-21) and 177 (2021-22).
Join the Telangana Rising Global Summit 2025 on December 8-9 to unveil the roadmap for a $3 trillion economy by 2047.
Explore Gauri Shankar Raina's "U-turn and Other Stories," a poignant collection of Kashmiri tales reflecting themes of dispossession and resilience.
Dia Mirza-backed Marathi film ‘Panha’ wins Best Indian Short Film award at ALT EFF
Join our exclusive webinar on December 7 to explore binge behaviors, addictive patterns, and effective coping strategies for families.
Lokayukta Inspector Panchaksharayya Hiremath dies in car crash as his vehicle catches fire after falling into a ditch.
After its IFFR Rotterdam premiere, Nishanth Kalidindi’s Theatre (2025), inspired by Puducherry’s Indianostrum experimental troupe, comes to Kerala
Kerala High Court grants interim protection from arrest to MLA Rahul Mamkootathil in ongoing rape case, pending bail hearing.
Meta announced Friday it will integrate content from major news organisations into its artificial intelligence assistant
High Court issues notice to A.P. Advocates Association regarding plea for 33% women's reservation in upcoming elections.
Central Railway restricts platform ticket sales at 13 stations for Mahaparinirvan Diwas to manage crowding; exceptions apply.
IndiGo flights from Chennai face ongoing cancellations, but some routes, including Pune and Kochi, continue to operate.
Meta on Friday confirmed it is buying Limitless, a U.S. startup that makes a wearable pendant that records and summarises conversations and meetings with AI
High alert in Murshidabad as suspended TMC MLA plans mosque ceremony, raising communal tensions and security concerns on a sensitive date.