Bumble dating app removes ads mocking celibacy after backlash
CBSN
The popular dating app Bumble is canceling an ad campaign that derides celibacy to promote its matchmaking service. It has also issued an apology.
The company ran a series of ads in commercials and on billboards mocking celibacy as an alternative to dating as it launched a rebrand of the company and introduced what it is calling "the new Bumble."
Tag lines included "You know full well a vow of celibacy is not the answer," and "Thou shalt not give up on dating and become a nun."
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