Bud Light is giving away 100,000 sports tickets and free beer
CBSN
Sports fans and lovers of live music could have their next tickets paid for by Bud Light under a new promotional campaign.
Bud Light said Tuesday it will pay for and give away 100,000 sports tickets so people can attend professional baseball, basketball, hockey, football and soccer games this year. The Anheuser-Busch subsidiary is also giving away an undetermined amount of concert tickets. People over age 21 who attend a game or concert will get a Bud Light for free, the company said. Bud Light and its $10 million promotion aims to get Americans back outside and attending events where people frequently consume alcohol. Bud Light is offered at many sports arenas nationwide, so the company stands to benefit from fans returning to games.
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