BIFFes 2026: Experts discuss growing momentum of vertical filmmaking

Experts at BIFFES 2026 discuss the rise of vertical filmmaking, highlighting its impact on India's digital storytelling landscape.

A panel discussion at the Bengaluru International Film Festival (BIFFES) explored vertical filmmaking as an emerging narrative form, underlining its growing significance in India’s rapidly evolving digital content landscape.

Moderated by journalist Sunayana Suresh, the session featured actor-filmmaker Rajshri Ponnapa, cinematographer Manohar Joshi, content professional Lovenith S. Ramapure, and creator Varsha.

Vertical filmmaking refers to content produced in a 9:16 aspect ratio, tailored primarily for mobile consumption. Though still nascent in India, panellists noted that the format has witnessed swift adoption, mirroring a decisive shift towards phone-first viewing habits.

Drawing global comparisons, the speakers pointed to China, where micro-drama series have already developed into a robust ecosystem. India, they said, appears to be moving along a similar trajectory. Platforms such as Zee’s Bullet, launched about a year ago, were cited as early indicators of the industry’s growing interest in vertical storytelling.

Responding to questions on the future of micro-dramas in India, Ms. Varsha said the format holds considerable promise. “India is an early entrant in this space. Anyone can create content, and individual perspectives will become increasingly important,” she said, adding that the ecosystem is still evolving and deserves close attention from industry stakeholders.

Mr. Ramapure, drawing on his experience at Kuku FM, observed that vertical formats have significantly lowered entry barriers for creators. With over 25 platforms already in operation and several larger players expected to enter the space, he noted that consumption patterns resemble the dopamine-driven engagement seen on Instagram Reels and YouTube Shorts.