Amazon Pulls 'Melania' Doc From Theater Because Of Cheeky Marquee
HuffPost
Theater manager Jordan Perry told the Oregonian that the studio "was not happy and/or did not appreciate my take on marketing their film."
For many moviegoers, “Melania” was not a marquee event — and one movie theater in Oregon agreed, much to distributor Amazon’s chagrin.
The Lake Theater & Cafe in Lake Oswego claimed in an Instagram post on Monday that it is no longer allowed to show the controversial and badly reviewed documentary about first lady Melania Trump because of its cheeky theater marquee advertising it.
One marquee read, “Does Melania wear Prada? Find out Friday,” while another referenced Sun Tzu’s “The Art of War”: “To defeat your enemy, you must know them. ‘Melania’ starts Friday,” according to The Hollywood Reporter.
According to the Instagram post, “the higher ups (i.e., at Amazon) were upset with how the marquee marketed their movie (i.e., Melania), and said that Sunday would be the last day the film ran.” The post also jokingly expressed dismay that employees’ Amazon Prime accounts might get canceled as a result.
Theater manager Jordan Perry told the Oregonian that Amazon “was not happy and/or did not appreciate my take on marketing their film to our own public.”
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