AI plans to raise market share to 30% in 5 years
The Hindu
Unveils its future roadmap called Vihaan.AI
Air India (AI) on Thursday unveiled its future roadmap as part of which it plans to raise its domestic market share to 30% in the next five years and grow international routes besides striving for ‘excellence’ and ‘scale’ to reclaim its status as a global industry leader.
It calls this transformation plan Vihaan.AI which, in Sanskrit, signifies the dawn of a new era. It identifies objectives for AI over the next five years.
The strategy has been announced almost nine months after Tata Sons bought AI from the government, and three months after new CEO Campbell Wilson joined the airline.
“Over the next five years, Air India will strive to increase its market share to at least 30% in the domestic market while significantly growing the international routes from the present market share. The plan is aimed at putting Air India on a path to sustained growth, profitability and market leadership,” AI said in a statement.
The Vihaan.AI plan includes milestones focussing on ‘dramatically’ growing both its network and fleet, developing a completely revamped customer proposition, improving reliability and on-time performance, and taking a leadership position in technology, sustainability, and innovation, while aggressively investing in the best industry talent
The immediate focus of the airline will be to fix the basic and readying itself for growth, while the medium-to-long term focus will be to aim for ‘excellence and establishing scale’ to become a global industry leader, according to the statement.