Advertisements draw flak in China over Asian stereotypes
ABC News
Advertisements featuring some Chinese models have sparked feuding in China over whether their appearance and makeup are perpetuating Asian stereotypes
BEIJING -- Advertisements featuring some Chinese models have sparked feuding in China over whether their appearance and makeup are perpetuating harmful stereotypes of Asians.
German automaker Mercedes-Benz and a Chinese food company are the latest to get caught up in the fray.
Some Chinese consumers complained after the local snack brand Three Squirrels featured advertisements for noodle products on its Weibo microblogging account showing a Chinese model with eyes they said looked slanted. Critics accused the company of spreading Western stereotypes.
Mercedes Benz also was attacked by some Chinese online who accused it of using a model with “slanted eyes” in its advertisements on Weibo. The company did not immediately respond to requests for comment.