Adidas goes big in Delhi

The German sportswear giant launches its ‘Home of Possibilities’ flagship in the capital, and keeps ‘the experience’ — from customisation to fitness routines — at its core

This week past saw the opening of Adidas’ first flagship store in India.

We have all been to an Adidas outlet. For some, it’s about timeless classics like the Stan Smith or lining up with the Yeezy craze, while others may have been browsing their next kit for a race or training. And then, of course, there are football fans and their never-ending sagas about the latest kit jersey. But in all this, if you ask me, while we have had great products, we may have never had them all under one roof, or any roof at all, finding them online in many cases. At other times, sizes may have been an issue, and there has always remained the unspoken yet slight segregation of the Originals lines vs the sports and performance gear.