Young people flaunt their used stuff as 'underconsumption' goes viral
CTV
Young people on social media are showing off their 12-year-old water bottles, sweaters from high school with patched holes and dish rags made from cut up old T-shirts.
Young people on social media are showing off their 12-year-old water bottles, sweaters from high school with patched holes and dish rags made from cut up old T-shirts.
It's all part of a trend that has taken social media by storm in recent months called "underconsumption core," where users boast about how they're continuing to make use of the things they already own and repurpose household items instead of buying new ones, all while saving money along the way.
"The underconsumption core is really refreshing to see because it's just making the best out of what you have," said Christine Lan, a Montreal-based content creator who showcases her lifestyle focused on underconsumption and being environmentally sustainable.
"(I like) appreciating everything that I have to the fullest and making sure when I do buy something, that it's made of good quality and will last."
Lan initially found success on social media when she posted about how she made her own makeup instead of dropping serious cash at cosmetics retailers.
Experts say this trend of underconsuming is essentially a rebrand of minimalism, which has some roots in the current economic conditions and high joblessness that has particularly affected young people.
"If you don't have a job or if you're facing economic pressure, then certainly it's difficult to overconsume," said François Côté, CEO of online lender Fig Financial.
Hawaii suffered its worst flooding in more than 20 years as heavy rains fell on soil already saturated by downpours from a winter storm a week ago, officials said Friday while warning that still more rain was expected during the weekend.
While Canada is well known for its accomplishments in space — including building the robotic arms used on the Space Shuttle and the International Space Station — the country still has no ability to launch its own satellites. This week, Ottawa committed nearly a quarter‑billion dollars towards changing that.
March is Liver Health Month, and while many people think about alcohol and diet when it comes to liver health, a growing risk factor is chronic hepatitis B.
It’s an enduring stereotype that Canadians are unfailingly nice, quick to apologize even when they have done nothing wrong. But an online urban legend claims the opposite of Canada’s soldiers, painting a picture of troops so brazen in their brutality that international laws were rewritten to rein them in.
Friday marks the first official day of spring in the northern hemisphere, but it will still feel like winter this weekend for many Canadians, as snow, sleet, rain and sub-zero temperatures are forecast across the country.
A social media post from the U.S. Food and Drug Administration this week shows a big-eyed macaque staring out from behind bars.
Young people in southeast England and beyond are lining up for the meningitis B vaccine after an outbreak killed two people, sparking supply warnings from pharmacies and raising broader questions about the best public health response to the disease.
Many wage earners are engaging in “microshifting,” a flexible scheduling approach that involves tackling job duties in short, productive bursts instead of a single nine-to-five stretch.
Tyson Atleo, a hereditary leader of the Ahousaht First Nation, says the creation of three new forestry areas to be managed by his community and two others on the west coast of Vancouver Island marks the realization of a long-standing promise.
As artificial intelligence continues to reshape industries worldwide, Canadian universities are emerging as key players – not only in developing technology but in teaching students how to use it responsibly.
Switching up your exercise routine does more than fight boredom. Engaging in varied forms of movement may significantly boost your longevity, according to research.
A seven-bedroom, five-bathroom home in Ottawa’s Rothwell Heights neighbourhood is currently the most expensive home on the market in the capital.
David Suzuki, the geneticist-turned-environmentalist, who is days away from his 90th birthday, reflected on his legacy as he prepared to release his latest book, “Lessons from a Lifetime,” which compiles photos and stories from his life, as well as testimonials written by those he inspired.