Years after chicken sandwich war, Popeyes to open 800 new locations
Newsy
Popeyes said it reported growth in late in 2023 and early 2024 after putting chicken wings on its menu.
It's been nearly five years since Popeyes made itself a contender in the chicken sandwich war, launching a popular menu item that caused locations to run out of product and lines to form for blocks.
While hype surrounding Popeyes chicken sandwiches has died down, the fast-food chain continues growing. Recently, the company announced a major expansion as it plans to open 800 locations by 2028, giving the chain 4,200 locations in the U.S. and Canada.
As this expansion occurs, Popeyes hopes a new menu item could give it a leg up on the competition. In late 2023, Popeyes began selling chicken wings, a product many of its top competitors do not offer.
The product comes with some risk, as market prices for wings have fluctuated considerably in recent years.
The company said that initially, wings were more of an add-on product to customers' orders. But a recent Super Bowl ad has drawn more customers specifically looking for wings.
