Costco’s $1.50 hot dog combo faces inflation. The CEO’s answer?
Newsy
Costco CEO Ron Vachris says the $1.50 hot dog-and-soda combo will stay, even as other food court items rise.
Costco CEO Ron Vachris addressed the future of the warehouse chain’s iconic $1.50 hot dog and soda combo in an Instagram post Wednesday.
“The hot dog price will not change as long as I’m around,” Vachris said.
The video shows Vachris eating a Costco hot dog and appearing to enjoy it. The post follows one from McDonald’s CEO Chris Kempczinski, who was seen trying the company’s new Big Arch Burger. That video drew mockery online, as viewers suggested he seemed uncomfortable eating the large sandwich.
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Costco has kept the price of its staple hot dog-and-soda deal steady for decades, despite rising costs. According to NPR, the price of a Costco hot dog and soft drink has remained $1.50 since 1985. Had the price kept up with inflation, the hot dog and fountain drink would now cost $4.65.
