Why Nike is relaunching its India online store with Nykaa
India Today
The partnership has already sparked curiosity among Indian consumers and the retail industry, raising questions about why a global sportswear giant is handing a key piece of its digital business to an Indian online fashion retail platform.
Nike is preparing to relaunch its online store in India in February 2026, and it has picked Nykaa as its local partner for the transition. The move comes as Nike temporarily suspends access to Nike.com and the Nike App in India to overhaul how it manages e-commerce in the country.
The partnership has already sparked curiosity among Indian consumers and the retail industry, raising questions about why a global sportswear giant is handing a key piece of its digital business to an Indian online fashion retail platform.
Nike has struggled with delivery timelines, customer experience and platform reliability in India, where e-commerce expectations are high and logistics vary widely across regions.
By leaning on Nykaa’s local expertise, Nike aims to offer faster shipping, simpler returns and an improved online shopping experience.
Nike has already announced that shoppers in India can expect free shipping, free exchanges on the same item and quicker delivery once the new website goes live.
Metro cities are expected to get orders in two days and other regions within four days. The changes are meant to bring Nike’s Indian operations closer to the seamless experience its customers receive in other major markets.
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