WhatsApp announces updates to Business API
The Hindu
Instant messaging platform WhatsApp on Wednesday announced updates to its ‘WhatsApp Business API’ that will significantly cut down the time it takes for businesses to get set up on the platform, while
Instant messaging platform WhatsApp on Wednesday announced updates to its ‘WhatsApp Business API’ that will significantly cut down the time it takes for businesses to get set up on the platform, while also making it easier for people to interact with the businesses. The company, which is currently facing opposition in India over its news privacy rules, added that people remained in control of their chats. They still needed to reach out to start a conversation or request a business contact them via WhatsApp. “With these updates, we’re also providing new ways for people to give greater feedback about the experience they are having if they have a reason to block a business,” the Facebook-owned firm said in a blog. The update, it added, would cut down the time it takes for businesses to get up and running from weeks to just five minutes. “Whether a business wants to work with a business solution provider or get support directly from Facebook in the future, these improvements will make it easier for more medium and larger businesses to have customer conversations on WhatsApp,” it said.
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