West Lake Motors opens SOUEAST showroom on Salwa Road

Doha, Qatar: West Lake Motors, a subsidiary of Al Mana Holding, proudly marked a new milestone in Qatar s automotive landscape with the opening of the...

Doha, Qatar: West Lake Motors, a subsidiary of Al Mana Holding, proudly marked a new milestone in Qatar’s automotive landscape with the opening of the first SOUEAST showroom in Doha.

The launch event, held at the brand-new SOUEAST showroom on Salwa Road, brought together a vibrant mix of media representatives, social media influencers, business partners, and fleet customers , all eager to witness the arrival of one of the most exciting automotive brands to enter the Qatari market.

As the sun set over the new showroom, the evening began with an immersive outdoor spectacle that perfectly captured the brand’s spirit. In front of the showroom, giant standing letters spelling “SOUEAST” stood there, except for one missing piece. Guests watched as the final letter “E” was placed into position, instantly illuminating the entire showroom in a dazzling burst of light. This powerful moment signified more than the start of the evening; it marked the official opening of SOUEAST showroom in Qatar.

Guests were then welcomed inside to a vibrant and engaging atmosphere filled with energy and discovery. The SOUEAST showroom blended modern automotive design with cultural artistry, featuring calligraphy, shakers, and heartfelt testimonials that reflected the harmony between innovation, craftsmanship, and tradition.

“At West Lake Motors, we are proud to open this exciting new chapter in Qatar a nation that continues to inspire the region with its vision, innovation, and leadership,” said Moncef Ahabchane, Chief Operating Officer at West Lake Motors.