Vodafone Qatar celebrates collaborative power of technology and human ambition with new brand position

The company will introduce a new Vodafone tagline, ‘Together We Can’, to accompany its new position, as well as launch an advertising campaign demonstrating Vodafone’s profound belief that the partnership between technology and society can build a better future

Vodafone Qatar celebrates what the human spirit can achieve when combined with technology in an update to the Vodafone brand position, being introduced in Qatar on Sunday. The company will introduce a new Vodafone tagline, ‘Together We Can’, to accompany its new position, as well as launch an advertising campaign demonstrating Vodafone’s profound belief that the partnership between technology and society can build a better future. “‘Together We Can’ places the emphasis on ‘we’, and how collaboration between the human spirit and innovation can achieve great things,” said Diego Camberos, chief operating officer, Vodafone Qatar. “The experience of these last 12 months during the Covid-19 crisis has demonstrated more than ever the critical role of connectivity and technology to keeping society, businesses and governments connected.