Visit Qatar launches new global campaign ‘Surprise Yourself’

Doha, Qatar: Visit Qatar has unveiled its latest global campaign, Surprise Yourself, marking a significant step in its mission to attract six millio...

Doha, Qatar: Visit Qatar has unveiled its latest global campaign, ‘Surprise Yourself,’ marking a significant step in its mission to attract six million visitors annually and establish Qatar as a must-visit tourist destination by 2030.

The campaign invites travellers to discover the unexpected and memorable experiences that Qatar offers. By targeting families, couples, and groups of friends, the campaign emphasises Qatar’s ability to provide diverse, meaningful, and unforgettable experiences.

Designed to set Qatar apart, the campaign highlights the country’s unique attractions and tourism offerings. From the lush charm of Banana Island to the vibrant atmosphere of Souq Waqif, and thrill of dune bashing, Qatar’s wide range of attractions are showcased, presenting numerous opportunities for relaxation and adventure in a warm, safe, and inclusive environment. Through its theme and brand platform, “Moments That Stay With You,” the campaign also showcases the emotional connections and lasting memories forged during visits to Qatar.

Featuring a modern rendition of Bobby Hebb’s classic song “Sunny,” the campaign will be rolled out across 10 international markets using a variety of platforms, including television, social media, digital channels, press materials, and out-of-home advertising.

CEO of Visit Qatar Eng Abdulaziz Ali Al Mawlawi said: “Situated at the crossroads of East and West, Qatar’s strategic location makes it exceptionally accessible. With just a six to eight-hour flight from most major cities around the world, Qatar connects over 177 destinations, including the USA, Europe, Africa, and the Middle East. This makes Qatar an ideal choice for visitors seeking a stopover destination or a safe, family-friendly holiday filled with year-round sunshine, adventure, and fun for all.