Virgin Active redefines wellness in Qatar with debut of region’s first ‘Social Wellness Club’

Doha, Qatar: Virgin Active, a world leader in health and wellness, has officially launched its flagship Social Wellness Club in the heart of Msheire...

Doha, Qatar: Virgin Active, a world leader in health and wellness, has officially launched its flagship ‘Social Wellness Club’ in the heart of Msheireb Downtown Doha.

The opening marks a milestone for the Gulf’s wellness market, introducing to the region a revolutionary luxury ‘Second Space’ concept that bridges high-performance fitness, restorative recovery, and genuine community connection.

The launch introduces a new dimension to this concept—where members can train, unwind, connect, and even find a quiet corner to work, blending fitness, recovery, and community engagement in a seamless, versatile environment.

“[Our] holistic approach to wellbeing is built on a simple truth: performance without recovery is short-lived. And health without community is incomplete. We want it to become a benchmark for social wellness in the region, built by a world-class social wellness business,” said Dean Kowarski, Virgin Active Global CEO.

To mark the launch, Sir Richard Branson, Founder of the Virgin Group, delivered a special video welcome speech, warmly greeting members and guests and celebrating Virgin Active’s arrival in the Middle East. In his message, he welcomed the club’s first members in the region and highlighted the vision behind the space as a place designed for movement, recovery, connection, and reflection. He emphasised that Virgin Active Qatar is a space where members can feel energised yet calm, part of a global community, and truly at home.Eng. Ali Al Kuwari, CEO of Msheireb Properties also welcomed Virgin Active to Qatar, emphasizing the role of wellness-focused developments in advancing the nation’s vision for healthier, more connected communities.He stated: “Msheireb Properties, as the master developer of Msheireb Downtown Doha, has created a smart city that also serves as a lifestyle and fitness space. It is a place where architecture, technology, and sustainability come together to support health and quality of life.Here, residents and visitors can enjoy urban living that encourages physical activity, social interaction, and a strong sense of community.”