Vegas casino owner’s ‘at par’ pricing sees 15K Canadian visitors in 1 month
Global News
The promotion was launched about a month ago and the casino's CEO says thousands of Canadians have visited the hotels and taken advantage of the 'at par' pricing.
Barely a month after announcing his “at par” promotion for his Las Vegas casinos, the owner of Circa Resort and Casino says the turnout’s been “terrific.”
Derek Stevens, who also owns the D Las Vegas and Golden Gate Hotel & Casino, said they’ve seen more than 15,000 visitors in the first month of the promotion. In addition, more than 2,700 hotel room bookings have been made.
“At Par has created real momentum with our Canadian guests right out of the gate, and that means a lot to me personally given my lifelong connection to Canada,” Stevens said in a statement.
It was the end of January that Stevens launched the promotion, in which Canadians booking at his hotels would see “at par” pricing. This meant the exchange rate for Canadians would be equal, with US$1 equal to their Canadian $1, at his hotels, as well as select bars at their three Fremont Street properties.
“Whether it’s with paper money or using your credit card you get the appropriate discount based upon the exchange rate,” Stevens said in a post on X in January.
The rate applies to accommodations and drink prices, with hotel stays paying the “same number shown in U.S. dollars charged in U.S. dollars.”
Canadian guests are also able to redeem up to $500 at the slot machines and it will be treated the same as U.S. dollars.
The current exchange rate is US$1 for every $1.37.
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