UK businesswomen begin 1,000 km Chennai-Goa auto- rickshaw rally to support women and children

UK-based The Sisterhood Group leads the Let’s Goa 2026 auto-rickshaw rally from Chennai to Goa, as 35 women entrepreneurs drive 1,000 km to raise ₹1–3 crore for women and children’s empowerment initiatives across Tamil Nadu.

In a bold display of grit and global sisterhood, 35 women entrepreneurs set off on a 1,000-km auto-rickshaw rally from Chennai to Goa.

“As the founder of the group, I see this as both a challenging and adventurous experience — and an opportunity to prove that women can endure the toughest situations and emerge victorious. When it is combined with a social cause, the sense of fulfilment is even greater,” says Emma Sayle, founder of Kensington & Chelsea Group (KK Group), UK. Blending endurance, camaraderie and philanthropy, the rally highlights the resilience and determination of women entrepreneurs, while reinforcing their commitment to making a meaningful social impact.

The Sisterhood Group all set for the rally | Photo Credit: Special Arrangement

The rally flagged off from Chennai at 9 a.m. on March 3. For the participants, the journey in an auto-rickshaw blends adventure with purpose, using travel as a platform to raise funds and awareness for causes supporting women and children. “We learned to drive an auto-rickshaw in just two days, and we’ve thoroughly enjoyed riding around the city. Now, we are really looking forward to the road trip,” says Frankie James, who runs a publishing firm in the UK and also took part in the rally last year.

Organised in collaboration with The Sisterhood Group, the rally will drive across cities, towns and highways, symbolising determination, solidarity and a shared commitment to creating meaningful social impact.

“Stepping out of one’s comfort zone to drive an auto-rickshaw and face unexpected challenges is a valuable life experience that boosts self-confidence,” says Frankie James. “We realise that women often endure more than men and can multitask efficiently. Most of us stay in touch with our colleagues and even participate in business meetings while on the trip,” adds Emma Sayle.