TVS Motor plans to transform itself into a global brand

Company getting ready to introduce electric three-wheelers initially in the domestic market before venturing abroad

TVS Motor Company Ltd., (TVSM) is focusing on developing and developed markets to transform itself into a global brand, said its chief executive officer K.N. Radhakrishnan.

“With electric vehicles and with the partnership we have done with BMW, there is a great opportunity to take TVS brand not only to the developing markets but also to the developed markets,” he said during analysts call.

“So, in the days to come, there would a big drive to make TVS a global brand,” he said.

Stating their products can be exported both to developing and developed markets where pricing can be completely different, he said: “It will be a strategy of first growing the topline and coming up with variants.

“We always believe in putting the right product range, investing in the right kind of segment and giving new products as also upgrades in the current products. That journey will continue. So, that gives us enormous confidence that we will be able to continue to gain market share in international and domestic markets going forward,” he said.

Of late, TVSM has been focusing on electric vehicles. Currently, TVSM has only one EV in its portfolio - iQube electric scooters. It hopes to roll out EVs in all segments over the coming quarters.