Trump just cut off trade talks with Canada. This is the ad he’s blaming

In his Truth Social post, Trump blamed an 'egregious' television ad paid for and run by the Ontario government on American television networks.

In a late-night social media post, U.S. President Donald Trump said he is terminating all trade talks with Canada over a television ad against tariffs.

In his Truth Social post, Trump blamed an “egregious” television ad paid for and run by the Ontario government on American television networks.

The ad, featuring images of Americans from all walks of life going about their days over swelling music, is set to several clips from a 1987 radio address by former U.S. president Ronald Reagan.

In the speech, Reagan spoke about “free and fair trade,” and about how he views the risks of tariffs and protectionism against tariffs the U.S. was imposing at the time on Japanese goods.

The speech in its entirety lasted roughly five minutes, while the Ontario ad lasted one minute, running different excerpts of Reagan’s longer speech together.

Here is the transcript of the advertisement Ontario has been running, using quotes from Reagan’s longer speech.

“When someone says, let’s impose tariffs on foreign imports, it looks like they’re doing the patriotic thing by protecting American products and jobs. And sometimes for a short while it works, but only for a short time.

But over the long run, such trade barriers hurt every American worker and consumer. High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars.