Amherstburg mayor says Crown Royal ban should have stayed until plant was sold
Global News
Mayor Michael Prue said Diageo appeared to lose steam in its attempts to quickly sell a facility in his town as soon as Doug Ford stood down his threat to ban Crown Royal.
The mayor of an Ontario town, which once hosted a Crown Royal bottling plant, says international drinks maker Diageo appeared to lose any urgency trying to sell the facility after Premier Doug Ford ended his threat to ban its whisky.
Ford threatened for months to remove Crown Royal from the shelves of the LCBO if Diageo didn’t find a way to save some 160 jobs in Amherstburg, Ont.
But at the 11th hour, as pressure from other provinces mounted, he backed down in exchange for $23 million in spending commitments from Diageo for other parts of Ontario.
Amherstburg Mayor Michael Prue said the moment the deal was agreed, he felt Diageo lost interest in trying to quickly find a buyer for their facility.
“They had a meeting scheduled with us two weeks ago, which they cancelled, and this came out shortly after the deal came out,” he told Global News in early March.
“We have no idea. We’re waiting for them to call back and schedule another one, but I’m not holding my breath.”
The agreement Diageo signed with the Ford government was released without fanfare on a Friday afternoon, lauding $23 million the company had promised to spend across Ontario.
Some of the money was for bulk orders of spirits, advertising and packaging. Only $500,000 was to be spent directly in Amherstburg.
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