Tribal cultural fete to promote hospitality industry in Wayanad: Riyas

Tourism Minister announces tribal cultural festival in Wayanad to boost tourism, highlighting cultural heritage and scenic beauty.

Tourism Minister P.A. Mohamed Riyas has said the Tourism department will organise a ‘tribal cultural festival’ this year to promote tourism in Wayanad by highlighting the cultural and ethnic heritage of the place.

Interacting with a group of social media influencers, including vloggers and bloggers, at Mananthavady while launching an official video of the department Ente Keralam Ennum Sundaram, Mr. Riyas said Wayanad had a special place on the tourism map owing to its immense possibilities for adventure tourism and balmy weather.

“Outside Kerala, the campaign will take off under the tagline It’s Kerala Season,” he said.

As part of the campaign, more than 30 social media influencers would visit major tourism destinations in the district and create content that would help highlight the unique features of the landscape and scenic beauty of Wayanad. They would generate video content for social media.

The hospitality industry had witnessed large-scale booking cancellations after the landslides in Wayanad.

Wayanad was also the first destination chosen for the Safe Kerala campaign launched after the COVID-19 pandemic. Following the aggressive campaign, the picturesque district became a top destination and due to the heavy rush getting rooms on weekends in many resorts was difficult.

However, it lost its advantage after the tragedy.