This start up connects terracotta potters and other traditional artisans with the online market

Rivaayat, an initiative by three 19-year-olds, aims to bridge the gap between traditional artisans and the online market

Twenty two-year-old Ghanshyam Prajapati from Moliya, Alwar in Rajasthan, laid his hands on clay for the first time when he was all of eight. His elder brother, father and grandfather are all traditional terracotta potters. Day after day, while the women in the family prepare the sand for each pot, Ghanshyam and crew lend it shape and girth. When public exhibitions, which were steady sources of income, came to a sudden halt owing to the pandemic, Ghanshyam and his family were hit by a slump.