The Push To Get Rid Of Gender-Targeted Marketing In Toys

Gender-targeted toy ads have ebbed and flowed throughout history, and now, companies are trying to stop the stereotypes.

In the 80s and 90s, ads showing boys with toy trucks and girls playing with dolls were a fixture on TV.

Sociologist Elizabeth Sweet says the concept of boy vs. girl toys has ebbed and flowed throughout history. 

"People often think toys have always been this way," Sweet said. "They've always been pink and blue, they've always been hyper gendered... and that's just really not the case."