The new (500)RED by Fiat on display at Culture Pass Club
Gulf Times
*Initiative demonstrates Qatar Museums and Chairperson HE Sheikha Al Mayassa bint Hamad bin Khalifa al-Thani’s commitment to sustainability and public health *The New (500)RED – fully-electric – is the first ever (RED) car, with a message of “protect the planet and its people”
IN-Q Enterprises WLL, the commercial arm of Qatar Museums, announced today the exhibition of the new electric vehicle, the New (500)RED in IN-Q stores. The (500)RED was unveiled yesterday at Qatar’s Culture Pass Club, Qatar’s first members-only arts club located in Msheireb Downtown Doha — the heart of Doha’s design district and home of M7, Qatar’s new creative hub for innovation, fashion, and design. The initiative is the latest demonstration of Qatar Museums and its Chairperson HE Sheikha Al-Mayassa bint Hamad bin Khalifa al-Thani's commitment to sustainability, protecting the environment and public health for all.
The New (500)RED is the first (RED) car in the world, launched yesterday in Turin, Italy and created to protect the planet and its people, is displayed in Doha. The Turin unveiling coincided with the global announcement of a new partnership between Fiat, JEEP ®, RAM and (RED), with a minimum commitment of $4 million to support the work of the Global Fund.
(RED) – founded by Bono and Bobby Shriver – has generated nearly $700M to date through partnerships with companies including Apple, Amazon, Beats by Dre, Louis Vuitton, NetJets and Starbucks.
