The great Indian food delivery tussle
The Hindu
With direct delivery options entering the fray, the food delivery space is India’s latest battleground. As new options like Thrive and DotPe go head to head with giants, customers are now more spoilt for choice
“Where a consumer has a presence, a restaurant can follow. Facebook, Instagram, Google listings, WhatsApp... any of them can be worked into an ordering platform, and we are teaching restaurants how to do just that,” says tech entrepreneur Anurag Gupta. His non-aggregator platform DotPe, co-founded with Shailaz Nag and Gyanesh Sharma, has tied up with over 15,000 restaurants in 300 cities, in two years. This business is miniscule compared to giants like Swiggy and Zomato — Zomato boasted of 1.4 million active restaurants back in 2019, the year DotPe had just started out. But even as the giants continue to innovate, creating employment and providing essential delivery during lockdown, alternative food delivery platforms have been seeing a steady rise over the past two years.
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