The best and worst Super Bowl ads 2022: Coinbase wins, Salesforce loses
CBSN
The Super Bowl is the biggest event of the year for advertisers, who this year spent a reported $6.5 million for each 30-second airtime slot. With a typical audience of about 100 million U.S. viewers, the game is an opportunity to win over new customers and polish a brand's image.
This year, the game featured a new crop of advertisers: Cryptocurrency companies eager to broaden their appeal. There were also longtime marketers on view, such as beer makers like Budweiser and car companies including BMW and Nissan.
The winning ads reinforced their brand image with customers while also serving a dollop of creativity, according to marketing experts. Overall, this year's crop of Super Bowl ads aimed for the funny bone, with few somber or serious ads in the mix. Celebrities and nostalgia were also present in many of Sunday night's commercials.
