Tanishq enters U.S. market, first store inaugurated by Senator Robert Menendez

Tanishq said the brand aims to meet the evolving needs of Indian Americans, who comprise 4.35% of the New Jersey's total population and are 387,000 strong

Tanishq, India's leading jewelry retail brand from the house of Tata, has entered the American market and its first store, in New Jersey’s Little India, was inaugurated by Senator Robert Menendez this week.

"Oak Tree road is the jewelry capital of New Jersey," Mr. Menendez, Chairman of the powerful Foreign Relations Committee, told a gathering of jewelers, local businessmen and Indian Americans.

While Oak Tree Road has more than a dozen jewelry stores, mostly owned by Indian Americans, Mr. Menendez said the arrival of Tanishq at this popular Indian shopping destination is significant and different from others.

"Some people might look at it as another jewelry store…, a new business, but this is different… because of the creativity of the designer… to create very unique pieces," the Senator said.

A Senator inaugurating a jewelry store is very rare in American politics.

The 3,750+ square foot, two-story showroom on New Jersey's Oak Tree Road, offers over 6,500 unique designs in 18 and 22 KT gold and diamond jewelry, as well as solitaires and colored stones, a media release said.

Tanishq said the brand aims to meet the evolving needs of Indian Americans, who comprise 4.35% of the state's total population and are 387,000 strong.