Super Bowl 2024 commercials will have brands betting big on celebrity appeal and comebacks
CBSN
As Super Bowl 2024 looms closer, not just athletes but also brands are gearing up for one of the most anticipated events of the year. A 30-second spot at this year's game costs about $7 million, according to Ad Age, a company that tracks data on marketing and media. With such a high price tag for ads, the pressure is on for advertisers to create memorable and impactful commercials that connect with millions of viewers — and, for Bud Light, to distance itself from controversy.
The Super Bowl's advertising space is a crowded field, with brands employing familiar faces like Ben Affleck, Jennifer Lopez, Steve Martin and John Travolta.
Whether it's Affleck and Lopez's humorous banter as a married couple or Travolta's nostalgic tunes, the goal is clear: to go viral and leave a lasting impression, said Keith Cartwright, the founder of marketing agency Cartwright.
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