Summer tourism campaign sees influx of tourists

Doha: There has been an influx of tourists from the GCC and other countries during summer this year, spurred by strategic marketing, appealing promoti...

Doha: There has been an influx of tourists from the GCC and other countries during summer this year, spurred by strategic marketing, appealing promotions, and a wide range of activities designed to cater to diverse traveller preferences, according to industry data and tourism and travel experts.

The effectiveness of Qatar’s tourism strategy is evident with the country receiving over 1.6 million international visitors during the first four months of 2024 and over 2.6 million visitors in the first six months, leading to a significant increase in the leisure travel segment.

This surge has boosted occupancy rates across nearly all hotel and apartment hotel categories.

Qatar Tourism’s ‘Your Summer Starts Here’ campaign played a significant role in attracting tourists as it is designed to position Qatar as a premier summer destination with a focus on attracting visitors from the Gulf Cooperation Council (GCC) countries and the Asia region.

The campaign aims to achieve three main objectives: showcasing Qatar’s diverse attractions, enticing visitors with exclusive offers, and enhancing the overall visitor experience.