Spotify is in talks to test full-length music videos in app
BNN Bloomberg
Spotify Technology SA is considering adding full-length music videos to its app, which could help the streaming service better compete with Alphabet Inc.’s YouTube and ByteDance Ltd.’s TikTok.
The service has already begun talking to partners about the product, according to people familiar with the plan who asked not to be identified because they weren’t authorized to speak about it publicly.
Spotify declined to comment.
The feature would add to Spotify’s growing efforts to establish video — which in the streaming media era has tended to be more lucrative than audio — as a core part of its app. Spotify already allows musicians to upload “canvases,” or looping GIFs under 10 seconds long, that populate the screen while music plays. Earlier this year, it debuted a feature called “clips,” which are videos shorter than 30 seconds designed to give artists a storytelling tool to communicate about their music, similar to how they might use TikTok.
