Spotify buys podcast tech firms Podsights and Chartable
The Hindu
Spotify would be able to offer more tools to podcast publishers and advertisers with these acquisitions.
Spotify announced on Wednesday it has acquired two podcast technology firms to enhance podcast measurement and insights on the audio streaming platform.
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The Sweden-based company has been making investments to boost its podcasting business, and with these purchases, it would be able to offer more tools to podcast publishers and advertisers.
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Podsights, a podcast advertising measurement service, will be able to utilise Spotify’s technology and intelligence to bring more accurate measurement and actionable insights to podcast advertisers, the Swedish firm, said in a blog post.
Chartable is a podcast analytics platform that helps publishers with their podcast audiences through promotional attribution and audience insight tools like SmartLinks and SmartPromos.
Spotify said the acquisition of Chartable will also strengthen the offerings of its podcast advertisement platform Megaphone, which it purchased in late 2020 for $235 million. Last December, the company also bought an Australia-based podcast technology platform Whooshkaa, as part of its efforts to modernise digital audio advertising.
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