Sports Illustrated print edition lives on after Authentic Brands awards license to Minute Media

Sports Illustrated’s print edition lives.

Authentic Brands Group on Monday reportedly agreed to a deal with Minute Media — ending a months-long feud with former publisher Arena Group, which had threatened to stop printing the iconic magazine if it wasn’t awarded the license.

Minute Media, the New York-based digital sports media brand whose holdings include The Players’ Tribune and Fansided, will sell a stake in the company to Jamie Salter-owned Authentic as part of the 10-year deal, according to The New York Times.

Asaf Peled, the CEO of Minute Media, guaranteed that fans of the magazine, which set the standard for sports journalism since its launch in 1954, will still be able to find it on newsstands.

“In the current era of digital, it’s still not trivial and quite difficult to build your own brand and get people to know and admire it,” Peled told The Times.

“So once you get the opportunity to work with and grow an iconic brand like Sports Illustrated, you take it.”