MS NOW cuts an hour from ‘Morning Joe’ in drastic overhaul with changes for Stephanie Ruhle, Alicia Menendez
NY Post
MS NOW announced Wednesday it is cutting an hour from Joe Scarborough and Mika Brzezinski’s show “Morning Joe” as part of a drastic overhaul of the beleaguered network’s programming under chief Rebecca Kutler.
Starting in June, viewers will notice a slew of changes across MS NOW’s morning, daytime, primetime and weekend coverage, Kutler told staffers during a daily editorial call Wednesday morning.
Despite notching its most-watched month in February since the 2024 presidential election, the network – previously MSNBC – announced it is returning “Morning Joe” to a three-hour format, from 6 a.m. to 9 a.m. ET, down from its current four-hour time slot.
MS NOW nodded to success in the 9 a.m. hour, saying its viewership increased 24% over the past 12 months and jumped 64% in the key advertising demo – but Scarborough and Brzezinski, who frequently bash the Trump administration, have previously signaled their desire to cut back.
“To be honest, I think before the election, there was a lot of discussion that we were having about maybe slowing down or figuring out when ‘Morning Joe’ comes to an end,” Brzezinski said during an MSLIVE event last October.
“Because the hours – we are live from 6 a.m. to 10 a.m. It’s four hours every day and it’s very heavy news,” said Brzezinski, who faced heated backlash from lefty viewers along with her husband and co-anchor Scarborough for visiting President Trump at Mar-a-Lago last year.
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