South Korean law to regulate AI takes effect

Seoul: South Korea became the first country to have a wide ranging law regulating artificial intelligence take full effect on Thursday, including spec...

Seoul: South Korea became the first country to have a wide-ranging law regulating artificial intelligence take full effect on Thursday, including specific provisions targeting deepfakes.

The country, home to memory chip powerhouses Samsung and SK hynix, has said it aims to join the United States and China as one of the top three AI powers.

"The AI Basic Act comes into full effect today," President Lee Jae Myung said.

The law requires companies to give users advance notice when services or products use generative AI.

It also says they must clearly label content, including deepfakes, that cannot readily be differentiated from reality, among other requirements.