'Screen Today for a Safer Tomorrow': National breast cancer awareness campaign launched

Doha, Qatar: The National Breast Screening Program at the Primary Health Care Corporation (PHCC) is proud to announce the launch of a comprehensive br...

Doha, Qatar: The National Breast Screening Program at the Primary Health Care Corporation (PHCC) is proud to announce the launch of a comprehensive breast cancer awareness campaign aimed at educating women across Qatar about the importance of early detection. 

Firstly, the National Breast and Bowel Cancer Screening Program also known as ‘Screen for Life’ is a lifesaving, population-based program that aims to promote education, awareness, and encouragement of early detection of breast and bowel cancer in Qatar. The program is being conducted under Qatar’s National Cancer Program and in accordance with the country’s National Health Strategy 2011-2016, which represents a shift towards preventive and community-based care. Therefore, on a yearly basis, the program is responsible of launching a nationwide campaign to raise awareness about breast cancer and the importance of screening. 

During the month of October, the 360-degree campaign will utilize a blend of traditional and digital marketing strategies and will feature strategic partnerships with prominent governmental and private entities, including Women Wellness and Research Center (WWRC), Qatar Museums, Qatar Foundation, Vendome Mall, and ELAN, Qatar Energy, and many others.

Breast cancer is the most common cancer in Qatar, with early detection significantly increasing the chances of successful treatment. In fact, when diagnosed early, the survival rate can be as high as 100%. The campaign emphasizes the critical message that awareness and proactive screening can save lives. The chosen slogan, "Screen Today for a Safer Tomorrow," encapsulates the essence of the initiative—encouraging women to take charge of their health with timely screenings.