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Samsung trolls Apple after failed iPad Pro "crush" ad

Samsung trolls Apple after failed iPad Pro "crush" ad

CBSN
Friday, May 17, 2024 09:32:00 PM UTC

A cheeky new Samsung advertisement makes light of a recent Apple ad for its iPad Pro that was widely panned as insensitive and out of touch. 

The Apple spot featured a hydraulic press shown crushing instruments, paint buckets, an arcade game and other objects, seemingly to demonstrate that the latest iPad is at once powerful and compact. But Artists and other critics blasted Apple as tone deaf in view of mounting concerns about artificial intelligence and other technologies replacing people. 

Apple apologized for the ads shortly after it was released, acknowledging the spot "missed the mark."

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